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About Alex Perkins

I Build Systems. So You Can Build Your Business.

25+ years. Six industries. Every system I've ever built started the same way — because if I didn't build it, things would fall apart. Now I build them for you.

Alex Perkins — EmpowerHer CEO
25+
Years in Business
Why I Built EmpowerHer CEO

I Watched Brilliant Women
Hit a Wall.

They had the coaching, the clients, the craft. Then they tried to scale — and completely hit a wall with the tech. They were paying for tools they didn't use, duct-taping systems together, spending their evenings watching YouTube tutorials instead of being with their families.

The tech wasn't the problem. Nobody was showing them how to set it all up in a way that actually made sense for their business. No translation layer. No hand to hold while they pressed the buttons together.

So I built EmpowerHer CEO — where women entrepreneurs get the strategy, the systems, and the support to run their business from one place. We don't just talk about what you should do. We actually build the workflows, the automations, and the routines that let your business run in the background.

I paired it with Psyche AI — one platform where your leads, clients, content, and cash flow actually talk to each other. One login. One hub. No more juggling ten different subscriptions.

"

I have ADHD and dyslexia. Traditional systems never worked for me — so I built my own. That's not a weakness. That's exactly where I learned what actually works.

25+
Years in Business
6
Industries Mastered
2
Businesses Built with Systems
Building Alongside You
The Background

25 Years.
Six Industries. One Common Thread.

I've built systems in hotels, car dealerships, medical spas, and a six-figure cleaning business. Every single time, the job required figuring out how to make things run consistently — without relying on memory, and without me having to be there every second. That's exactly what I build for you.

Nearly 20 Years in Hospitality
Marriott International — Multiple Properties
Started as a hostess and worked every role imaginable — barista, bartender, banquets, server, night audit, accounts receivable, restaurant manager, sales coordinator, sales director, and Assistant General Manager. Opened a full property from scratch: hired the team, built the systems, trained everyone. When Marriott had no training manual for the sales coordinator role, I created one from the ground up — because I had to build systems or things fell apart. That's where EmpowerHer CEO was born.
Location Manager
Massage Envy
Led full operations, staff, and client systems for a high-volume location. Built the playbooks that ran the place.
Licensed Aesthetician
Private Practice
Built client retention systems and booking workflows that kept the calendar full without constant hustle.
Automotive Sales & Finance
Automotive Industry
Mastered high-ticket sales, follow-up systems, and closing — in one of the most process-driven industries there is.
CRM Account Manager & Regional Trainer
Enterprise SaaS
Trained entire regions on CRM systems. This is where the deep tech fluency was built — from the inside out.
Co-Founder & CEO
Dust Be Gone · Six-Figure Cleaning Business
Built alongside my mother. Took it to six figures by systematizing everything — scheduling, client comms, hiring, billing.
What I Believe

The Values That Shape
Every Session We Build Together.

01
Technology should serve you — not stress you out.
02
You don't need to become a tech person. You need the right partner.
03
Done is better than perfect. Progress over perfection — every time.
04
Your business should feel as good to run as you are at what you do.
Why Women Trust Me

I'm Not a Guru.
I Build Right Beside You.

I built EmpowerHer CEO because of everything I lived before it — 25+ years of building systems in every industry you can imagine, always figuring out how to make things run without relying on memory, manual effort, or perfection. Now I bring all of that directly into your business.

My sweet spot is translating your big-picture vision into clear, calm, automated workflows that actually match how you want to work and live.

  • Hands-on, shoulder-to-shoulder We share screens. We click the buttons together. You ask "small" questions without ever feeling silly.
  • You leave understanding everything By the time we're done, you don't just have beautiful systems — you actually understand how they work.
  • Built around your real life Your capacity, your season, your strengths — that's what we build around. Not some generic ideal on Instagram.
  • Deep fluency in the tools I stay curious about the tech so you don't have to. I know these platforms from the inside out.
See Coaching Options →
"

I have ADHD and dyslexia. Traditional systems never worked for me — so I built my own. That's not a weakness. That's exactly where I learned what actually works.

What clients say:

"Alex doesn't just build your system and disappear. She teaches you everything as you go. I finally feel like I'm the CEO of my business."

— Renée W., Marketing Consultant · Austin, TX
Let's See If We're a Good Fit

Book a Free
Discovery Call.

Tell me about your business and where you're feeling stuck. We'll figure out the next right step together — whether that's simplifying your systems, choosing the right tools, or getting everything running in one calm, cohesive place.

About Alex Perkins — EmpowerHer CEO
✦  Psyche AI Platform — 14-Day Free Trial, Full Access  ·  Start Today →
Alex Perkins — EmpowerHer CEO
About Alex Perkins

I Build Systems.
So You Can Build
Your Business.

25+
Years in Business

25+ years. Six industries. Every system I've ever built started the same way — because if I didn't build it, things would fall apart. Now I build them for you.

Why I Built EmpowerHer CEO

I Watched Brilliant Women
Hit a Wall.

They had the coaching, the clients, the craft. Then they tried to scale — and completely hit a wall with the tech. They were paying for tools they didn't use, duct-taping systems together, spending their evenings watching YouTube tutorials instead of being with their families.

The tech wasn't the problem. Nobody was showing them how to set it all up in a way that actually made sense for their business. No translation layer. No hand to hold while they pressed the buttons together.

So I built EmpowerHer CEO — where women entrepreneurs get the strategy, the systems, and the support to run their business from one place. We don't just talk about what you should do. We actually build the workflows, the automations, and the routines that let your business run in the background.

I paired it with Psyche AI — one platform where your leads, clients, content, and cash flow actually talk to each other. One login. One hub. No more juggling ten different subscriptions.

"

I have ADHD and dyslexia. Traditional systems never worked for me — so I built my own. That's not a weakness. That's exactly where I learned what actually works.

25+
Years in Business
6
Industries Mastered
2
Businesses Built with Systems
Building Alongside You
The Background

25 Years.
Six Industries. One Common Thread.

I've built systems in hotels, car dealerships, medical spas, and a six-figure cleaning business. Every single time, the job required figuring out how to make things run consistently — without relying on memory, and without me having to be there every second. That's exactly what I build for you.

Nearly 20 Years in Hospitality
Marriott International — Multiple Properties
Started as a hostess and worked every role imaginable — barista, bartender, banquets, server, night audit, accounts receivable, restaurant manager, sales coordinator, sales director, and Assistant General Manager. Opened a full property from scratch: hired the team, built the systems, trained everyone. When Marriott had no training manual for the sales coordinator role, I created one from the ground up — because I had to build systems or things fell apart. That's where EmpowerHer CEO was born.
Location Manager
Massage Envy
Led full operations, staff, and client systems for a high-volume location. Built the playbooks that ran the place.
Licensed Aesthetician
Private Practice
Built client retention systems and booking workflows that kept the calendar full without constant hustle.
Automotive Sales & Finance
Automotive Industry
Mastered high-ticket sales, follow-up systems, and closing — in one of the most process-driven industries there is.
CRM Account Manager & Regional Trainer
Enterprise SaaS
Trained entire regions on CRM systems. This is where the deep tech fluency was built — from the inside out.
Co-Founder & CEO
Dust Be Gone · Six-Figure Cleaning Business
Built alongside my mother. Took it to six figures by systematizing everything — scheduling, client comms, hiring, billing.
What I Believe

The Values That Shape
Every Session We Build Together.

01
Technology should serve you — not stress you out.
02
You don't need to become a tech person. You need the right partner.
03
Done is better than perfect. Progress over perfection — every time.
04
Your business should feel as good to run as you are at what you do.
Why Women Trust Me

I'm Not a Guru.
I Build Right Beside You.

I built EmpowerHer CEO because of everything I lived before it — 25+ years of building systems in every industry you can imagine, always figuring out how to make things run without relying on memory, manual effort, or perfection. Now I bring all of that directly into your business.

My sweet spot is translating your big-picture vision into clear, calm, automated workflows that actually match how you want to work and live.

  • Hands-on, shoulder-to-shoulder We share screens. We click the buttons together. You ask "small" questions without ever feeling silly.
  • You leave understanding everything By the time we're done, you don't just have beautiful systems — you actually understand how they work.
  • Built around your real life Your capacity, your season, your strengths — that's what we build around. Not some generic template.
  • Deep fluency in the tools I stay curious about the tech so you don't have to. I know these platforms from the inside out.
See Coaching Options →
"

I have ADHD and dyslexia. Traditional systems never worked for me — so I built my own. That's not a weakness. That's exactly where I learned what actually works.

What clients say:

"Alex doesn't just build your system and disappear. She teaches you everything as you go. I finally feel like I'm the CEO of my business."

— Renée W., Marketing Consultant · Austin, TX
Let's See If We're a Good Fit

Book a Free
Discovery Call.

Tell me about your business and where you're feeling stuck. We'll figure out the next right step together — whether that's simplifying your systems, choosing the right tools, or getting everything running in one calm, cohesive place.